Fashion, Beauty and Lifestyle

10 Most Influential African Fashion websites

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Fashion has changed and continues to change dramatically over the centuries. Although, designers such as Sika Design, Deola Sagoe and Duro Oduro are largely responsible for some of the more innovative creations, the pace of change we are picking up now has largely been triggered, by an increased publication of African lifestyle magazines and blogs showing off the latest styles and trends. A mix of fashion photographers and African Street Fashion has also added a new dimension to African Fashion.

We bring you 10 of the most influential African fashion online resources, that cover clothing and accessories and have the most considerable impact in bringing us timely reports on fashion shows, promoting African fabrics and fashion trends,

Our list contains a curious and eclectic mix of both websites and blogs. Some are established and have enormous experience in the fashion industry whilst others are personal blogs.

BHF Magazine

is one of the most established lifestyle magazines on the fashion scene. Sinem Bilen Onabanjo, the Managing Editor, adds a touch of style and panache to this publication. Whether it is showcasing the Vlisco Fashion Show or the Festival for African Fashion and Arts (FAFA), BHF displays excellent insight and use of fashion imagery almost bordering on obsession. For sheer assortment of retina-popping fashion photography and presentation, none comes close to BHF.

is described as “South Africa’s Fashion Industry at your fingertips!” This is a comprehensive website that features interesting editorial blogs, events, forums and a useful directory for related business listings. The site also displays a regularly updated jobs section and a portfolio area for fashion designers.

I wear African
African Vibes Magazine is arguably, the most innovative initiative as far as fashion campaigns go in the African Fashion space. I wear African is “about individual expression, contemporary style and cultural heritage. It is about showing off the beauty of Africa inspired clothing and accessory designs.

I wear African celebrates the changing face of Ari can Style and Glamour by engaging fashion lovers and designers”. The campaign, with a Face Book membership of 15000 strong, is the brainchild of Amabel Niba, the founder of African Vibes Magazine.

Ladybrille Magazine
Are you wondering what African celebs and fashionistas are wearing? Then check out Ladybrille Magazine. This publication offers a host of chic attractions from fashion shows to catwalk reviews. Uduak Uduok, the editor-in-chief and founder of Ladybrille Media Group, describes Ladybrille as a magazine that “stands as the authority on African fashion and entertainment for the globally conscious style driven American and European woman.”

ARISE magazine Online:

There are very few magazines that could persuade Naomi Campbell, Alek Wek, Liya Kebede and Tyson Beckford to feature in their very first edition. ARISE was launched to great fanfare in London, UK in 2008. The launch event was made famous by an impromptu dance and sing along by Colin Powell, the former US secretary of State at the event. The publication has covered important fashion events such as the African Fashion Collective Show, Festival for African Fashion and Arts (FAFA) in Nairobi and has organised its own successful fashion week: The ARISE Africa Fashion Week, which had no less than 8 days of catwalk shows and showcased the work of more than 50 designers from over 20 countries.
is an authentic African designers’ and fashion powerhouse. It is the online blog of HauTe a 100+ page fashion magazine. Always on the look out for new designers to showcase, Fashion Africa, created by Oluwadamilola Amolegbe AKA Wadami A. (Dammie), is exacting and displays an infectious quality. if you can’t find trendy African designers to read about here, you’re too fussy.

means “beauty” in Swahili and aims to “recognize and celebrate different body types, lifestyles, cultures, generations and careers of African women,”. Like others on this list, Uzuri focuses heavily on African fashion trends and does a great job of bringing its readers news on fashion events and shows. Uzuri, however, delves just as deeply into features on hair and beauty. Even though Uzuri is one of the newest fashion websites, it was born out of a 20 year dream by its founder Fidelis Atabong, who incidentally also runs a UZURI Cancer Foundation, a non-profit organisation.

is One of the few blogs on this list. It began as a labour of love for the Bamako (Mali) born, Assa Cisse, whilst on maternity leave. Ciaafrique, a multilingual blog (English and French) has a strong desire to showcase fashion designers, stylists and models of African origin. For a quick and unfussy fix to an African bloggers view of the world of African fashion, look no further than Ciaafrique.

Africana Wardrobe Diary
is run by “Diane” who describes herself as a “snazzily dressed Nigerian girl who aspires to change the world somehow. But for now, I’m focused on being a stylish accounting student and an explorer. This blog is a mostly daily log of my outfits.” If you are looking for a showcase of elite models in uber expensive designer outfits, then skip Africana Wardrobe Diary. On the other hand, if you are looking for a seriously understated industry player who may at times sound like a flighty obsessed young fashionista, then Africana Wardrobe Diary ought to be your choice of destination. This blog covers Diane’s impeccably dressed adventures whilst going about her normal daily activities. She combines the creative with the domestic whilst having fun. This blog is a must read!

Bella Naija
to most is an immense and commendable institution. The site is regularly updated with a mix of features covering the African fashion industry’s hottest collections, trends, personalities and lifestyles with a special focus on Nigeria, but with regular forays into other parts of Africa and the African diaspora. The site is comprehensive and provides regular advice on fashion and fashion style trends. Its founder and owner, Uche Eze, was recently featured on Oprah Winfrey’s “Beauty around the world” show where she authoritatively shared her views on African prints, beauty trends and healthy living.

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