While launching a magazine may seem primarily a creative endeavor, there are a variety of tried-and-true publishing guidelines that can help you chart a more objective path to success. Testing a variety of go/no-go scenarios can help you avoid starting a publishing business that doesn’t attract the revenue and readers you need to succeed.
Let me offer seven basic tips for planning to start your own magazine.
1. Determine your niche audience.
One of the most important steps in the process is deciding who the target audience is. Consider ethnic, demographics, like age, gender, income level and interests. Also consider psychographics, such as hobbies, activities, social concerns (environment, immigration, etc.).