Business and Finance

5 ways Twitter can help your business

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Twitter is without a doubt the best way to share and discover what is happening right now.

By Mavis Amankwah

Are you a ‘follower’, do you regularly ‘tweet’? If you have no idea what I’m talking about then you’re probably not one of the millions of people who use Twitter. Twitter has become the fastest growing social media platform. A social networking and micro blogging service that allows you to send and read other users messages (tweets) – sounds complicated, but it really isn’t.

Twitter has a variety  of uses, some people use it for social reasons, follow their favourite celebrities or just to keep up with friends. However companies are also finding Twitter an extremely useful marketing tool. Small and big businesses alike are communicating with customers and competitors like never before. Twitter allows companies to respond directly to comments, compliments and complaints. When it’s done right, Twitter can be a huge help in promoting your business and raising your profile but you have to be subtle. The trick to tweeting is to be useful /helpful to other users. Don’t make the mistake of using it solely to blow your own trumpet, but of course if you’ve had business successes then do share it with your followers.

If you’re considering taking up ‘tweeting’ but aren’t sure if it would benefit you – here are 5 reasons how it could.

Once you’ve set up your account and company profile look for (and follow) people like you. Companies in the same industry as you, people who do what you do. You’ll soon find yourself part of a supportive online community where you can swap business tips, pass on advice and even get help if you need it.

Be helpful/useful to your followers and add value to your tweets. If you’ve discovered the ‘next best thing’ and know that other people would appreciate the knowledge then share it. Similarly if someone else has posted some useful/crucial information then you can repost (retweet) it to your followers. You’ll soon be seen as a credible tweeter and someone who is always in the know.

 Sell and promote – yes I know I said you shouldn’t use Twitter as your personal notice board, but you can use it for ‘twitter only deals’. Give your followers exclusive discounts, previews or special offers. Be sure to put a deadline on the offer and track your sales/hits to see how successful your promotion has been.

Talk to people. Don’t just see it as business correspondence; let people see that you’re human too. Building relationships is a great way to create professional networks.

Instant feedback. If you’re thinking of delivering a new product or service, or want to try something a little different – put the question out to your followers and wait for the responses to roll in. Cheaper than a focus group and much faster!

Go on give it a go start ‘tweeting’ (visit – or become one of my followers

For more help on using social and conventional media, book yourself a place on Mavis’ one day course “how to utilise PR to gain publicity on TV, radio, print and online”  visit for booking information.

Mavis Amankwah is the founder and Managing Director of Rich Visions, a marketing and communications agency which also specialises in Equality & Diversity issues.

If you would like a FREE 30 minute consultation with Mavis or details of future events, visit and for more information about Rich Visions visit


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