Business and Finance

6 Ways Your Personal Story Connects You to New Clients

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It seems that everyone is looking for ways to connect with customers and clients, but many miss quite possibly the best way to connect with those they want to reach: Their personal story.

Your personal story can be the thing that separates you from all other service providers. It can be just what you need to go from being one of all the others offering a similar service to the only choice for your target buyer.

Many people in business try to hide behind the company brand when they reach out to prospective clients and customers. Their websites are stripped of any reference to who they are personally. Their books focus solely on the work at hand. Their blogs are impersonal floods of facts. They struggle to stand out in the minds of their would-be buyers, not realizing it’s who they are — their authentic, unique selves — that matters to those who want to do business with them.

That is because in our online and offline world, getting to know who it is we are talking to, learning from, and working with is part of how we do business.

When you see your personal story in this way, you’ll look for opportunities to tell it in your life and business.

 

Why your personal story helps you stand out in business

 

1. It reflects your values

When you share your personal story, the fact that you did X, Y, or Z might not be as important as the reason you did it. That reason might resonate with your target buyer.

Your personal story can illustrate your values in a way a mere value statement cannot.

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