African pop star is accused of selling skin bleach with controversial pigment-altering cream
‘Whitenicious is an abomination’: African pop star is accused of selling skin bleach with controversial pigment-altering cream
In an interview with Ebony, Dencia claims that the skincare cream is intended to remove dark spots, and that it is out of her control if customers use it to whiten their entire skin.
Defending her own drastically altered appearance since she started using Whitenicious, the singer asserts: ‘I was never that dark in real life… And guess what? I don’t even care because [critics] are bringing me business.’
Before and after: Nigerian and Cameroonian pop star Denica has defended her skin cream, Whitenicious, after critics branded it an ‘abomination’ for promoting skin-bleaching (left, in 2011, and right, this year)
According to the product website, Whitenicious – which bears the slogan, ‘Say goodbye to pigmentation and spots forever’ – effectively lightens skin in just seven days.
Skin bleaching is a growing trend in Dencia’s native West Africa, and critics are angered that it appears she is promoting it with her product.
Specifically, the pop star has been criticized for using her own changing skin tone as a marketing technique. Pictures of Dencia taken in 2011 show her with much darker pigmentation compared to the Whitenicious campaign where she appears several shades lighter.