Fashion, Beauty and Lifestyle

AFROCHIC Catwalk at The Afro Hair and Beauty Show

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This year was the 30th anniversary of the  AFRO HAIR AND BEAUTY SHOW. To celebrate this  myself (Crystal Deroche) and our amazing Beauty Editor, Christelle Kedi were commissioned to put together a flamboyant catwalk show.

As an Art director for  that particular fashion show, I was asked  to come up with a theme that could be used to showcase  11 talented designers. I came up with the AFROCHIC concept  aimed at  presenting  innovative Afrocaribbean designers and promoting the idea that it is as trendy to wear our people s designs then  it is to wear western designers.

Africa inspired designs have been consistently present on the catwalks the past few seasons. Exposure for African inspired fabrics, motifs and ornaments reached their highest level during Spring/Summer 2012 Fashion Weeks.
Fashion houses such as Burberry Postrum, Marni, Missoni or Michael Kors  were heavily inspired by Africa in their collections.
It is therefore very important to support our young talented designers by giving them access to a platform to broadcast their work and liaise with buyers.

Showcasing during the AFROCHIC Catwalk we had designers such as Fée Uhssi, Uzo vn, Finetex and Blaque Ribbon who were inspired in their collections by prints, fabrics and colours.
We also had more contemporary designs from Simone Williams, House of Ester and Bootcharms. They each presented elegant collections with their distinctive little twists.

Designer Yetty D ‘s work  is  creative cross bryde between urban wear and African prints.

We also had accessories designer such as Ugo who produces amazing handbags, Light of Marie who Works on silver and semi precious stones, Triballery and her African inspired and Bootcharms who also designs amazing hats and jewellery.

To find out more about those designers, feel free to email me at fashion@thepromota.co.uk or crytal@crystalderoche.co.uk

Crystal Deroche
Fashion Editor

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