Fashion, Beauty and Lifestyle

Bespoke Occasion Wear by Maureen Amooti

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The Promota Magazine in its bid to promote talent from the motherland, had an opportunity to interview Maureen Amooti, a Ugandan born fashion designer determined to make a break-through in the west fashion industry.

 

After completing my degree in Accounting, I realised my passion was elsewhere. So on a quest to achieve my dream; I enrolled at Northumbria University School of Design and later at London Academy of Designing. I had the privilege of an internship with a renowned London based couture designer. His coaching and professional standards gave me the confidence to launch my label last year. This gave me the courage to pursue my dream and God willing, I want to see myself as an accomplished couturier in bridal, evening and millinery wear in the near future; and ultimately a style consultant, with a ready to wear line, that is easily accessible across the world.

I have participated in a number of shows; my latest being Fashions Finest London Fashion Week and the prestigious Mahogany Bridal Show in London this year 2011. I specialise in creating luxurious bespoke bridal, evening and millinery wear, individually crafted taking into consideration the requirements of my clientele. No matter, what the shape or size of the client my designs can flatter any figure. My clientele is growing across London and Uganda in Particular, and in addition my designs are sought after by women of all ages and sizes that are looking for the attractive appeal of a luxurious made to measure beautiful gown.

My favourite designer is Vera Wang however; I am greatly inspired by my late grandmother, for her hard work and creative ethics. I am the 2010 runner up for Fashion4Africa, A competition that featured designers from 54 nations in Africa. I am enormously grateful for God for this achievement.

Despite Fashion being a multimillion dollar industry, what I find challenging is that there is a lack of appreciation of fashion designers in the African communities. Most people prefer to buy cheaply produced designs from China. In order to tap into this market, we need to appreciate our own designers and buy our products.

Halter wedding gown & burgundy bolero. (price available on request from website)
Designer: MAUREEN AMOOTI

www.maureenamooti.com

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Model: LUCINDA BARNES

Draped duchess satin bridal gown with crystal appliqué. (price available on request)
Designer: MAUREEN AMOOTI

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Model: SAMIRA HASHI
Draped black gown with floral detail and concealed corset. £350
Designer: MAUREEN AMOOTI

Green draped bust full skirted short dress.   £100
Designer: MAUREEN AMOOTI

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