Black Affairs, Africa and Development

Brand Africa 100′s top 10 African brands

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Mobile telecoms operator MTN and retailers Shoprite and Woolworths have been named as the top three African brands in the latest Brand Africa 100 ranking.

The top 10 African brands are dominated by South African brands. However, many of these brands do have a footprint in other African countries.

An African brand is defined as a “multi-national brand developed in Africa, by Africans, with a secondary or primary listing in Africa, serving customers primarily in Africa, a growing international recognition and/or footprint, and contributes to Africa’s economic growth and global image and reputation”.

The Brand Africa 100 valuation is based on a methodology that blends a brand’s financial performance and consumer admiration scores to create a unique index and ranking.

African Brands Top 10

Rank Brand Industry Group Country of Domicile Global Brand Value 2013 Africa Brand Value 2013
1 MTN Telecoms Services South Africa 5,172 4,655
2 Woolworths Retail South Africa 1,294 1,294
3 Shoprite Retail South Africa 1,115 1,115
4 Pick n Pay Retail South Africa 1,035 1,035
5 Globacom Telecoms Services Nigeria 655 655
6 Castle Beverages South Africa 340 272
7 Tusker Beverages Kenya 222 222
8 Dangote Consumer, non-cyclical Nigeria 216 216
9 Guaranty Trust Bank Banks Nigeria 201 201
10 Tiger Brands Food diversified South Africa 201 201

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