Art, Culture, Books and Travel

Downturn concerns show no sign of going away

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World Travel Market 2010 Industry Report identifies medium-term demand and profit concerns

Staged annually in London, World Travel Market – the premier global event for the travel industry – is a vibrant four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals.

Uganda as always was represented by a team from the private tour sector and Uganda Tourism Board led by Baguma Cuthbert, the Executive Director.

It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof. By attending World Travel Market, participants efficiently, effectively and productively gain immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.

The travel and tourism industry fears it will take at least a further five years to recover from the global financial downturn, reveals exclusive research from leading travel exhibition World Travel Market.

The impact of the global financial downturn on demand, price and profitability in the industry over the next five years is the industry’s biggest fear with more than half (56.6%) highlighting it as the industry’s biggest issue, according to the poll of 1,200 senior industry executives.

Demand factors are the primary concern for 31.3%, with 25.3% specifying the downturn’s negative influence on price, profits and margins, reveals the poll released at World Travel Market 2010.

A more general question showed concerns about the slowdown are more widespread. More than half (51.5%) had demand issues related to the slowdown, with a similar number (48.8%) fearing the impact on price, margins and profits.  Multiple responses to the general question were possible and showed that indirect consequences of the slowdown are also a concern. 

More than 40% expressed concern about exchange rates with 25.7% worried about oil prices, although only 12% and 4% respectively identified these as the biggest single issue.

The downturn’s impact on the travel and tourism industry over the past twelve months was identified as a negative influence by more than three-quarters of the sample – 78.4%, saying it had hampered demand, with 76.9% feeling the effect on prices profits and margins. More than half (56.8%) said that exchange rates had also been a concern over the same period.

World Travel Market Chairman Fiona Jeffery said: “The global financial slowdown has had a dramatic impact so far, and remains the largest and most consistent worry for the global industry over the next five years.

It is clear that the concern runs deep, with many worried about what will happen to the demand, with a similar number concerned about what happens to their bottom line.”

 

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