Fashion, Beauty and Lifestyle

Iconic Invanity, the luxury fashion brand created by Ugandan designer Nancy Nwadire, set to take Nigerian fashion world by storm

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Luxury fashion brand Iconic Invanity opened the doors to its 1st stand alone boutique at Grand Gardens, Banana Island, Ikoyi on Sunday 15th June 2014 with fashionistas and fabulous people.

The brand, owned by Nancy Nwadire, had guests – Omotola Jalade-Ekeinde, Stephanie Coker, Eku Edewor, Seyi Shay, Fade Ogunro wearing some of its fabulous dresses and Emma Nyra, Iyanya, Avinash Wadhwani, Anna Ebiere Banner (MBGN 2013), Denrele Edun, Veronica Ebie-Odeka, Esosa Anenih, Elohor Aisien, Dimeji Alara, Tracy Nwapa, Kelechi Amadi-Obi and more in attendance at the private event.

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About Nancy Nwadire

Uganda born Nancy Nwadire is the Creative Director of Iconic Invanity which was founded in 2009. Her interest in fashion started at such a young age and was influenced by her mother who made clothes for herself and siblings.

Her mother’s love for handcrafts soon rubbed off on Nancy who went on to develop her love for designing by enrolling at the London Fashion Institute for a course in Fashion Retail and Management and Dress Making. Studying in London also enabled her to appreciate and explore London’s rich heritage of museum and art galleries which are part of inspiration for her designs today. With a Fashion degree Nancy was better armed to tackle the business of fashion.

Nancy founded the brand in 2009 and has since quickly become recognised in fashion across Africa, her work is rapidly rousing the attention of international observers in the industry for her standout talent and unique creativity.

Nancy’s interest in fashion started at an early age as she fondly recollects: “I first fell in love with the art of dress-making the day I watched my mother cut and hand sew my twin brother and sister’s coming home outfits, they were the cutest pair of checked pastel blue cotton dresses with yellow smocking I had ever seen.” Inspired by the handmade garments of her mother growing up, Nancy coveted her widely esteemed dress-making techniques that are easily identifiable in the brand today.

An alumni of the London Institute (an affiliate of the London College of Fashion), Nancy boldly creates the perfect fusion of colours, fabrics and empowering fit to ultimately produce timeless pieces that ooze elegance, class and poise for the distinguished individual. An apt representation of her luxury design label, Nancy’s inspiring design ethos and aesthetic pieces are truly iconic.

Having featured in the likes of internationally renowned Arise Lagos Fashion Week, British Vogue as well as Tatler magazine, in just a short spectrum of time Iconic Invanity has become a much sought after brand.

The brand is truly set to make waves across the international fashion industry over the next year with rapid expansion plans in the work, a team of dedicated staff and Nancy’s continued passion and eye for detail, the best is yet to come from this bespoke couture label.

Upon meeting and marrying her Nigerian husband who happens to be a Nigerian, she moved and is currently settled in Lagos.

She observed the void in the luxurious print clothes perfectly fitted with detailed and fine craftsmanship in the Nigerian fashion market, with this in mind, Iconic Invanity was born. The lifestyle brand is defined by the vast heritage of the African culture and love for luxurious fashion and style.

Iconic Invanity makes use of artistic sense of glamour for the sophisticated woman who appreciate artfulness and good designs that is made with superior grade African print and other exotic fabrics as a canvas to create perfectly fitting clothes adorned with embellishments that are unique and timeless.

Since its creation, Iconic Invanity has stuck to its brand DNA and is fast becoming a luxury brand of choice. It is distinguished by the use of high quality hand craftsmanship and impeccable customer service.

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