Fashion, Beauty and Lifestyle


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Iconicity is the creative baby of emerging designer Claire Kel Ramajong.  Kel has taken a gap year before she joins University to focus on her love for fashion and creating her first collection for SS2013 called Colour and Light. Colour and Light is inspired by Kel’s love for Marvel comic heroine female characters and female icons like Venus, Storm, Miriam Makeba, Beverley Johnson, Iman, Grace Jones, Naomi Campbell etc. They are confident, strong and powerful dynamic but still feminine, sultry and elegant.
The type of woman she designs for is one who is not afraid to be noticed. She stands out loud, proud and beautiful.
The influences are visualised in the Colour and Light collection in the form of exaggerated collars, floor-length flowing dresses, dip hems and floor-sweeping trails, nipped waists and structured hood jackets all combining to create an enigmatic elegant collection.
Her East African influences are also evident as she combines colourful African prints with luscious crepes and silks and sequins for a light, fresh and contemporary take on ethnic print inspired fashion.
The collection is a colourful explosion of ethnic prints with astute tailoring, compounded with contemporary cutting, all elegantly juxtaposed on the trends of London’s fashion theatre.
The collection consists of floaty light tops, draping, wrap and cowl neck dresses, slim fit African print trousers and pencil skirts, African print hoods and waist coats, silk satin miniskirts, exaggerated collars all combining to create an enigmatic, elegant collection.

Photographer: Ronnie Musik
Edits: Kel Ramajong
Make-up: Kel Ramajong
Venue: Studio
Model: Gisela Wanjiru Greiner

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