Entertainment, Film and Music

Moguldom Media launches film division dedicated to African American documentaries

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Moguldom Media Group, the leading global digital media company serving multicultural audiences, announced the launch of Moguldom Films, its subsidiary dedicated to producing documentary films that will be distributed through digital and broadcast channels engaging Moguldom’s online consumers across multiple platforms.

Moguldom owns and operates highly popular entertainment news websites that cater to multicultural consumers, including bossip.com and madamenoire.com. Moguldom boasts 12M monthly unique visitors across its portfolio, and comScore rates Moguldom’s level of audience engagement (minutes per visit) at no.1 of its top 30 properties in the entertainment category. The company has seen rapid growth since its inception in 2006 and expects to double in size by 2014.

“The demand for Moguldom’s content authenticity continues to surge,” says Jamarlin Martin, founder and chief executive officer, Moguldom Media Group. “Not only has this created a new, non-ad related revenue stream, but it also deepens Moguldom’s engagement with our audience by giving them more of what they want, where and when they want it.”

Moguldom Films has six projects in production, and an aggressive release schedule set for 2014 and beyond. The company plans on making its films available on iTunes, Netflix, Hulu, and Amazon, with cable video-on-demand to follow to tap into the $10 billion market for African-American media and entertainment.

The company plans to build a robust library of “docutainment” through a high-output production model. Moguldom’s vast audience will likely serve as initial consumers and word-of-mouth advocates. For example, “Gunland,” a documentary that takes an up-close look at the impact of gun violence on urban youth in an African-American community in Chicago, is anticipated to resonate powerfully with Moguldom’s core demographic.

Oscar nominated filmmaker Barion Grant, associate producer of “Tupac Resurrection,” one of the highest grossing documentaries of all time, has been tapped to run Moguldom Films and will oversee the production of its documentary films in the upcoming years.

“There are many fascinating and important stories to tell, and so many new ways to bring them to today’s audiences,” said Grant, executive vice president, Moguldom Films. “We look forward to building the kind of deep, high-quality library that brings endless hours of compelling entertainment and informative content to our viewers.”

Moguldom Media Group’s portfolio of websites provides a built-in marketing infrastructure. By leveraging the group’s existing video, editorial, and marketing assets, and its analytics from more than 10 million monthly unique visitors and 300 million monthly page views across desktop and mobile, the company believes it can ensure the relevance and appeal of its productions.

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