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MoneyGram Signs Cricket Legend Alec Stewart as Ambassador for the 2nd Year
Former England captain to bring fans closer to the games
Press release. LONDON – MoneyGram (NYSE: MGI), a leading global money transfer company, announced at a press conference today at MoneyGram’s London office, that the former England cricket captain Alec Stewart will continue to serve as the company’s ambassador for events leading to the company sponsorship of the International Cricket Council (ICC) Champions Trophy 2013.
This year’s games will be taking place at three major cricket grounds, The Oval, Edgbaston and SWALEC Stadium in Cardiff. Stewart will participate in promotional events hosted by MoneyGram, including press conferences, personal appearances and coaching sessions for secondary schools across England.
“Last year’s campaign with Alec Stewart resonated with our customers who follow cricket in London,” said Juan Agualimpia, executive vice president, chief marketing officer, MoneyGram. “As a result of last year’s success, we look forward to working with Alec again to bring customers closer together.”
Stewart, the most capped English cricketer ever, was famous for leading the England cricket team to victory on many occasions. Alec was a right-handed batsman-wicketkeeper with 133 Test appearances. Since retiring from the games, Stewart serves as club ambassador for Surrey County Cricket Club where he played professional cricket and now MoneyGram cricket ambassador.
“Just like these children, I also started out as fan who truly loved cricket,” said Stewart, the former batsman-wicketkeeper. “Through MoneyGram’s contest, I hope to help all the aspiring cricketers have an unforgettable experience. I look forward to the children teaching me a thing or two as well.”
For more information on how to win free tickets to watch the games, please visit moneygram.co.uk/cricket
MoneyGram Signs Cricket Legend Alec Stewart as Ambassador, pg.2
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