Fashion, Beauty and Lifestyle

NFL Wide Receiver Brad Smith makes a splash during New York Fashion Week with the Success of #DesignforBradSmith Competition

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Philadelphia Eagles Wide Receiver and Men’s Health contributor Brad Smith marked the success of his first nationwide emerging menswear designer competition ( in true NY fashion with a flurry of appearances culminating in an exclusive VIP reception at The Ainsworth located on West 26th.

A professional film crew documented the days events, following Brad and the 2014 winning designer, Kassie Haji, a native of northern Iran and graduate of Columbus College of Art & Design, Columbus, OH throughout Manhattan. Stops included an interview at SI: Now where Smith discussed sports, fashion and the design competition winner. Next, the pair headed to Lincoln Center for the Mercedes-Benz NAUTICA show where both wore Google Glass to capture the experience, fusing fashion & technology for an upcoming documentary being produced by Destined for Success Management.


Later that evening, fashion executives and media gathered at the exclusive Windsor Custom for press interviews with Brad & Kassie. Windsor Custom, the event co-sponsor, is an appointment-only Men’s Custom Clothing Living Room nestled beneath The Ainsworth. Media also had the opportunity to interview and meet the #DesignforBradSmith Celebrity judges in attendance, Brian Boye, Men’s Health, Eman Awuro, Intricate Concepts, Rita Kahn, StyleTV, George Robles, Universal Music Group & Trukfit and Jacqueline Quinn, Creative Director Sara Emanuel.


Event co-sponsor The Ainsworth provided a lavish spread of appetizers featuring inspired twists on American classics like pigs in a blanket, mini margherita pizzas, spring rolls. Specialty cocktails were provided courtesy of Svedka Vodka.


Brad Smith, a former New York Jet was joined by Andrew Gachkar, San Diego Chargers, David Faulker Philadelphia Eagles, Brett Lockett, Cleveland Browns, Rhett Bomar, New York Giants, actor Tobias Truvillian, executives from Tommy Hilfiger, Hugo Boss, Spike TV, MTV, Fashion Week Brooklyn, Maryanne Grisz, Fashion Group International, 2007 Mrs. World, 2014 Winner or Nigeria’s Next Top Model and more.


During media interviews, Brad discussed Kassie Haji’s design aesthetic and her upcoming one-month internship with Intricate Concepts in New York City where she has a chance to score a $50,000 production deal. Haji has also received a six-month fashion brand management representation with The Lane Style House. Later this spring, she will present her portfolio to luxury fashion retail buyers in preparation for her official collection debut during September NYFW 2014.


Brad would like to thank all of the celebrity judges, (Sponsors) Men’s Health Magazine, Mood Fabrics, Intricate Concepts, Connaisseur Paris, Jen Abrams Style, HHR Media Group, The Lane Style House, Paige Hospitality Group, Philly 360, Philadelphia Fashion Week, Traffic Magazine, Style TV, Tenth&FifthFilms, Windsor Custom, Media Bistro, Hugo Boss, Sean John, Sveda Vodka, The Philadelphia Eagles, Jin+Ja, Energems, CURES by Avance, Skinny Eats, Marlyn Schiff Jewelry, Merit Service Solutions, FLUD Watches, Frommer Lawrence & Haug LLP, HellaLife, Stay Hooked, Armstrong & Wilson, and Jabra Headphones for their support.


Brad Smith is dedicated to helping emerging designers by creating opportunities using his established network and resources. Brad is devoted to furthering Kassie’s media exposure and assist with introductions in the fashion industry. Soon Brad will launch the second edition of the #DesignforBradSmith nationwide competition to give another emerging designer an opportunity of a lifetime.


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