Entertainment, Film and Music

Rihanna: Puma Reminds Me of My Childhood

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She’s the new creative director over at Puma and for Rihanna, her love of the trendy sneakers began years ago when she was a little girl.

The “Umbrella” songstress told WWD, “Some of the first sneakers I owned were Puma, and I wore them to death, until they had holes in them. They were sleek running shoes, I had them in pink with the black Puma stripes on the side. They also made them in Jamaican colors and so in the Caribbean it was like: What? Jamaican colors? That was the it-shoe in Barbados — if you didn’t have those, [that was it]. You know how kids are.”

These days, Rihanna can’t even keep track of her massive shoe collection- “I have too many [sneakers] if that’s even possible; they are mostly in storage now. [Rihanna catalogues all her performance looks in a 4,000-square-foot storage unit, of which roughly 1,000 square feet is dedicated to shoes.] They are probably on par with my stilettos. I love a heel but recently I’m tending more to sneakers. Being in the studio, traveling, touring — you cannot do that in heels, unless you are Posh Spice [she laughs]. She is in the airport with four kids and she gets it done. She is so legit.”

And given her passion for music, Ri-Ri sees her new role as a natural outpouring. “Music and fashion go hand in hand. I think music inspires all types of arts; it inspires life, emotion, mood, and all of those things are reflected in my fashion and my style. One doesn’t go without the other.”

She added, “I love designing. I’ve always enjoyed it. The thing I love most is the unexpected result between my brand and theirs, the combination, the marriage — it’s like having a baby, you put two things together and all of the sudden it bursts into a new thing. It’s life.”

“At River Island I was able to see stuff come to life, draw up an idea from scratch, and that made me want to take on a bigger challenge. And MAC was an amazing experience — from creating packaging to going through textures. I would love to do cosmetics, because I love beauty: choosing colors, creating shapes. It’s like painting, you just get to play. The same way I treated MAC, I will attack Puma.”

http://www.gossipcenter.com/rihanna/rihanna-puma-reminds-me-my-childhood-1228159

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