Rt Hon. Amama Mbabazi urged Ugandan High Commissioners and Ambassadors to challenge negative elements in the Diaspora with facts
The Prime Minister was officiating at the opening of the biennial Ambassadors’ conference in Kampala.
“For example, there are negative elements in the Diaspora who are increasingly propagating falsehoods aimed at projecting the President and the NRM leadership as Uganda’s problem. In addition to that they highlight corruption, torture of the opposition, political transition, the public order management legislation, and the recently passed Homosexuality Bill as areas where Government’s efforts are wanting. Such detractors wrongfully distort both the real progress Uganda is making, and also tarnish the image of Uganda in the international community.
This subjective propaganda should be challenged by simple presentation of facts on the principles and values that guide the progress that Uganda has made and continues to make. It is the responsibility of all our representatives abroad, to systematically carryout vigorous and strategic image building programmes in your countries of accreditation to ensure that the image of Uganda is protected and promoted.
I urge the leadership in the Ministry of Foreign Affairs to ensure that image building programmes and promotions are undertaken. In this regard it is, therefore, important that every Mission assigns an officer to be in charge of public diplomacy in addition to the other diplomatic roles.
As you are aware my office has already designated websites as a tool in measuring performance of government ministries and departments and we have secured one government web domain. I will occasionally visit your websites to assess your performance. In addition to that, your performance will also be assessed based on other areas that you need to explore in detail.
You should strive to enhance the exchange of information between government departments and the Ministry of Foreign Affairs to enable timely response to address both opportunities and challenges through sustained projection of the achievements of the government and opportunities in Uganda at every opportunity, including the social media, at international conferences and any other fora that our diplomats are able to access.
The mobilisation of the Diaspora to invest, beyond remittances, is also important. Government is committed to providing a peaceful environment both in our country and in the region. You are urged to consistently provide this assurance to investors including Ugandans in Diaspora and tourists so that they can gain confidence in the country.”
FULL SPEECH SPEECH BY RT HON AMAMA MBABAZI, PRIME MINISTER OF THE REPUBLIC OF UGANDA AT THE OPENING OF THE BIENNIAL AMBASSADORS’ CONFERENCE