Black Affairs, Africa and Development

Top 13 Nigerian CEOs 2013

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Udeme Ufot SO&U Advertising Agency Industry: Media http://2.bp.blogspot.com/-qOBECvjVx3s/UOi32LqcUgI/AAAAAAAAWZ4/cQwJQoJzUyY/s1600/Udeme111.jpg

Ufot Udeme, the co-founder and Group Managing Director of Nigeria’s foremost advertising agency – SO&U is unarguably one of the most respected voice in the Nigerian marketing communications terrain. A graduate of Industrial design at the Ahmadu Bello University, Udeme started his advertising career as an art director with Desmark Advertising but later moved on to Insight Communications where he rose to the post of Deputy creative director after 5 years of working with the organization. It was after this stint that he took an agency attachment course with German Saatchi and Saatchi affiliate – Scholz and Friends and then came back to Nigeria with a burning desire to establish his company with a vision of making it the most creative agency in Nigeria within two years. That was in 1990. True to his vision, within 18 months, the agency was named the most creative in the country. Several accolades have followed suit over the years. His company won the Fate Model Entrepreneur Award 2012. He has served as the President of both the Advertising Agencies Association of Nigeria and the Lagos Business School Alumni Association. He is also a board member of the Nigerian Economic Summit Group. He is also the brain behind the popular Nigerian Guinness Advert, “My friend Udeme is a great man.”

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